skid.agency / about

Irrumpiendo en el
Futuro del Marketing.

A collision of vision and expertise sparking a new era in integrated marketing powered by AI.

A few years ago, two minds at the forefront of their fields crossed paths: Silvana Rosero, the visionary leader of Laguna Media Group, recognized in the United States by private Fortune 500 institutions and government agencies, and Erick Fernández, an innovative martech and AI expert backed globally in the startup world, validated by Endeavor, Nvidia and Anthropic. Today, that future is a reality with Skid — and it keeps growing. Juano Rossi, a publicist with extensive experience leading agency teams and working alongside C-Levels, has joined as Regional Manager & Partner to drive Skid's expansion across Chile and LATAM.

Skid is more than just an agency; it is a revolution. We believe that the future of marketing lies in the seamless fusion of human creativity and AI-powered insights. By leveraging the power of data, automation, and machine learning, Skid delivers hyper-personalized experiences that resonate deeply with target audiences. From strategy and creative development to media planning and campaign execution, Skid offers a full spectrum of integrated marketing solutions powered by AI since 2023.

Liderazgo
Silvana Rosero
Silvana Rosero
Presidenta del Directorio
With more than two decades of experience, Silvana has built a reputation for her keen understanding of audience needs and her unwavering commitment to impactful storytelling. At the helm of Skid, she guides the strategic vision, identifying opportunities for customers who can benefit from precise and powerful campaigns.
LinkedIn
Juano Rossi
Juano Rossi
Regional Manager & Partner
Publicist with over 20 years leading agency teams and building brand strategies across LATAM. Brings the commercial depth and market intuition that turns Skid's AI-powered model into real growth opportunities across Chile and the region.
LinkedIn
Erick Fernández
Erick Fernández C.
CEO & Founder
A pioneer in Digital Marketing and AI, Erick possesses a deep understanding of how technology can be harnessed to personalize, automate, and optimize marketing efforts. As Skid's CEO, he is the driving force behind the agency's AI integration, ensuring every campaign leverages the latest advancements for maximum impact.
LinkedIn
Nuestro Enfoque
Sin Métricas de Vanidad

We obsess over revenue impact, not impressions or likes that do not move your business forward.

Humano + Máquina

AI amplifies our team's strategic thinking. It never replaces the human judgment that drives real creative decisions.

Siempre en Presupuesto

On scope, on time, within the numbers agreed. Every single time, without exception.

Espectro Completo

From strategy to execution, we cover every touchpoint so you do not have to stitch together five different agencies.

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