About

Braking into the Future of Integrated Marketing with AI

A collision of vision and expertise sparks a new era in marketing.

Six years ago, two minds on the cutting edge of their respective fields met: Silvana Rosero, the visionary leader of Laguna Media Group, and Erick Fernandez, a tech-savvy innovator. Their conversation crackled with the potential of a future where human ingenuity and artificial intelligence could join forces to transform marketing. Today, that future becomes reality with the launch of Skid, an integrated marketing agency built on the bedrock of human expertise and propelled by the rocket fuel of AI.

Silvana Rosero, Chairwoman of the Board: A force in the marketing world for over two decades, Silvana has built a reputation for her keen understanding of audience needs and her unwavering commitment to impactful storytelling. At the helm of Skid, she guides the agency's strategic vision,  identifying opportunities for customers who can benefit from precise and powerful campaigns.

Erick Fernandez, CEO: A pioneer in the world of Digital Marketing and AI, Erick possesses a deep understanding of how technology can be harnessed to personalize, automate, and optimize marketing efforts. As Skid's CEO, he is the driving force behind the agency's AI integration, ensuring that every campaign leverages the latest advancements for maximum impact.

Luz Adriana (Luf) Rosero, General Manager: A marketing expert with a proven track record of success in Colombia and the U.S. She brings a wealth of regional experience and cultural understanding to the Skid team. As General Manager,  she is responsible for overseeing the agency's day-to-day operations allocating the resources to provide the highest level of service and expertise.

Skid is more than just an agency; it's a revolution. We believe that the future of marketing lies in the seamless fusion of human creativity and AI-powered insights.

By leveraging the power of data, automation, and machine learning, Skid will deliver hyper-personalized experiences that resonate deeply with target audiences.Our services are designed to propel your brand forward, leaving competitors in the dust.

From strategy and creative development to media planning and campaign execution, Skid offers a full spectrum of integrated marketing solutions powered by AI.